“New Media” and/or “Social Media” marketing… I’m sure you’ve heard these terms before.  They’re practically inescapable to entrepreneurs and business owners these days whether your the CEO of an international brand, an independent hardware store owner, or chocolatier based in your apartment with an e-commerce site.  You can read article after article, and blog after blog, outlining all the steps you should be taking to turn the internet into a cash machine for your business, but you may still be confused about what Social Media Marketing really is and why you’re doing it!